Does your website have an SSL Certificate? Google is going to flag your website this year and this will negatively interfere with your Google Search ranking results.
We turn to the internet for everything. From selling to buying.
With this dominating trend, online security has become a necessity.
Undoubtedly, Google loves its users and therefore, is coming up with every possible way to make us feel secure here on the internet. Google is pushing web owners to implement SSL certificate on the sites. The aim of Google is to become a trusted Search Engine. To do that, Google has to show only secure websites in the results. That’s why Google is giving a rank push to HTTPS sites.
If your website does not have an SSL certificate, you will notice it displays a ‘Not Secure’ in the URL bar.
What is an SSL Certificate? And How it Works?
It is your electronic passport!
SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser.
This link ensures that all data passed between the web server and browsers remain private and integral.
If you do not have an SSL certificate, a secure connection cannot be established, which means, your company information will not be digitally connected to a cryptographic key.
An SSL Certificate has the following information:
- Name of the holder
- Serial number and expiration date
- Copy of the certificate holder’s public key
- Digital Signature of the certificate-issuing authority
Why are SSL Certificates Critical?
Here are some of the reasons to have SSL Certificates:
- Encrypts Sensitive Information
The information you send on the Internet is passed from computer to computer to get to the destination server.
Any computer in between you and the server can see your credit card numbers, usernames and passwords, and other sensitive information if it is not encrypted.
When an SSL certificate is used, the information becomes unreadable to everyone except for the server you are sending the information to.
- Protects You From Cybercriminals
They are clever! It is impossible to escape the rising tide of cybercrime if your website doesn’t have an SSL certificate.
They will identify weakness(es) in your network…mostly when information is transmitted.
- Builds Trust & Brand Power
With SSL certificates, your customers will see visuals like the lock icon and green address bar that indicates well-trusted encryption is in use.
They will then be confident to share their details with you eg via a contact form or shopping cart.
Let us help install the right SSL certificate on your website – contact us now.
Monday, March 23, 2020